AI plans are the new cellphone phone plans

Hi (person),

We wanted to let you know about changes to your Google AI Plus plan. These updates include price savings and increased storage, as well as changes to the usage limits included with your plan.

What’s changing starting today, Jun 8, 2026:

• Decrease in price: The standard monthly price of your AI Plus plan will be lowered from $7.99/month to $4.99/month, and annual plans will be lowered from $79.99/year to $49.99/year. You’ll see this new price automatically in the next one to two billing cycles or once your offer period ends (if applicable).

• Increase in storage: We’re doubling the amount of cloud storage included with your AI Plus plan from 200 GB to 400 GB. You’ll see this new storage limit appear in your account over the next few days.

• Usage limits in the Gemini app: For the Gemini app, we’re introducing compute-based usage limits that factor in the complexity of your prompt, the features you use, and the length of your chat. Your limit refreshes every 5 hours until you reach your weekly limit. As an AI Plus subscriber, you’ll enjoy a 2x higher usage limit than non-subscribers.

• AI credits: The product-based usage limit model is also rolling out to other products, starting with Flow and Antigravity. While 200 AI credits will no longer be included as a benefit in your base plan each month, the new usage limit model we are introducing should allow you to maintain the same experience you are used to. To learn more about how to use AI credits, please visit our Help Center.

No action is required from you. To learn more about these changes you can visit our Help Center article for additional details. You can manage or cancel your subscription at any time.

Thank you for being a Google AI Plus subscriber.

- The Google One Team

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translation: the AI loss leader we sold to you as an "Unlimited Long Distance Phone Plan" is costing us too much. So, here's some bird feed compensation in exchange for drastically reducing what you can do with the AI on your AI Plus plan.. you know.. the thing you bought the plan for in the first place.

In the past when a new cool thing showed up it was often cost-gated. EG: VR headsets. Smartphones, etc. Eventually costs come down so the general market can partake.

With AI, the AI companies decided to go all in on the loss-leader model from the start. "Here's this cool thing! Use as much as you like!" Someone in another post I read some place was it was the "drug dealer business model". Get folks hooked for free/cheap, then charge them once they're hooked.

I'm not exactly hooked. I was using it like once a week.

But, the irony here is Google is forcing AI results on everyone in the Google Search. So, I guess they have to tell paying subscribers to cut back on their usage so the very limited, dumbed-down AI they use for generic search returns can have more power. It's like telling folks paying for a power drill to cut back on usage so the screwdriver plant can keep creating more free screwdrivers for a bunch of people that don't really want or use the free screwdriver.

Also, the next push in AI is to try to get folks to buy AI-enabled cpus where more of the processing can get off-loaded locally. Then they'll argue "well, you're not paying for the PROCESSING, you're paying for our proprietary AI model to run on YOUR machine."

It's all just business bullshit as usual.