This marketing team deserves a pay raise.

Apr 18, 2026 3:22 PM

kenistod

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36069

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1417

Dislikes

22

game on

3 months ago | Likes 4 Dislikes 0

Snowrunner been reaaaaaal quiet since this dropped

3 months ago | Likes 3 Dislikes 0

A commercial I actually want to watch multiple times. I love construction vehicles, hell yeah.

3 months ago | Likes 2 Dislikes 0

El Arabasi, the ol' reliable

3 months ago | Likes 15 Dislikes 0

A chariot fit for a king

3 months ago | Likes 111 Dislikes 0

The king's chariot cannot be stopped.

3 months ago | Likes 1 Dislikes 0

9 out of 10 were foreign brands.

3 months ago | Likes 2 Dislikes 0

This is a good opportunity to mention that there's still time to fight the sale of EA to foreign investors. Anyone anywhere in the world, sign the petition here: https://actionnetwork.org/petitions/block-the-ea-deal-2/

3 months ago | Likes 1 Dislikes 0

I have also been called a Putzmeister

3 months ago | Likes 3 Dislikes 0

damn, you gotta buy the concrete pump bodywork and the base truck chassis seperately...built to customer specs...used ones 150-400k€ depending on age...some expensive men-toys right there...

3 months ago | Likes 3 Dislikes 0

Are you the marketing team?.

3 months ago | Likes 1 Dislikes 0

Nice use of the THX sound at the beginning.

3 months ago | Likes 10 Dislikes 0

Omw the flashbavkw - Heart attack EVERY time.
Somehow volume would ALWAYS be on 11 🤣

3 months ago | Likes 2 Dislikes 0

Shame they got all their customers info leaked six times the next year due to PSN's awful security. Good game tho.

3 months ago | Likes 1 Dislikes 0

I WANT TO PLAY IT

3 months ago | Likes 7 Dislikes 0

Roadcraft or Snowrunner. Roadcraft is more accurate to the vehicles shown, Snowrunner is the bigger, better game though.

3 months ago | Likes 3 Dislikes 0

Putzmeister makes good concrete pumps.

3 months ago | Likes 7 Dislikes 0

Those jiggle physics are off the chart!

3 months ago | Likes 76 Dislikes 0

That little dozer with the forks kicks high.

3 months ago | Likes 1 Dislikes 0

And everything is so clean.

3 months ago | Likes 11 Dislikes 0

That’s Unreal Engine Live (UEL)

3 months ago | Likes 6 Dislikes 0

Anyone know how to unlock the stunt track? I bet the front loaders are wicked!

3 months ago | Likes 4 Dislikes 0

Song brings back Need for Speed: UG2 memories. Loved that game, and NfS:Carbon.

3 months ago | Likes 82 Dislikes 0

I haven't enjoyed a NFS game since Underground 2. It set the bar so unattainably high.

3 months ago | Likes 21 Dislikes 0

Agreed

3 months ago | Likes 2 Dislikes 0

I don't remember which NFS it was, but they've lost me when people would cheat and dropped spikes non-stop during a race...

3 months ago | Likes 3 Dislikes 0

I only ever played singleplayer. I don't even know if UG2 could go online at the time? That was a really long time ago.

3 months ago | Likes 2 Dislikes 0

When you played with people in the same room ;)

3 months ago | Likes 3 Dislikes 0

Most wanted was fine

3 months ago | Likes 2 Dislikes 0

05 kicked ass

3 months ago | Likes 1 Dislikes 0

i think it was the 1st one for me. loved the drag racing.

3 months ago | Likes 2 Dislikes 0

I was addicted to running the online Street X races. I used the Peugot 206 starter car as a flex lol.

3 months ago | Likes 2 Dislikes 0

I still have an OG xbox with a chip and a hard drive hooked up to my entertainment system, every once in a while i still boot it up for NFSU2, THUG2, and Spider-man 2.

3 months ago | Likes 7 Dislikes 0

Oooh…spider-man2…was that the one where you could web tie baddies off of street lights?

3 months ago | Likes 2 Dislikes 0

Awesome

However fuck that ruining a classic Doors song with shitty hip hop

3 months ago | Likes 7 Dislikes 25

You can't ruin music. It's literally not possible. The original still exists and will continue to exist.

3 months ago | Likes 5 Dislikes 2

It's from Need For Speed Underground 2

3 months ago | Likes 12 Dislikes 1

I like it, why so hateful?

3 months ago | Likes 5 Dislikes 1

I came to the comments solely to get the track ID. And now I know it's Snoop Dogg, The Doors - Riders On The Storm (Fredwreck Remix) https://www.youtube.com/watch?v=-6hxH80TCp8

3 months ago | Likes 5 Dislikes 0

This is an advertisement. Why are people upvoting commercials?

3 months ago | Likes 4 Dislikes 10

Oh honey. Bless you.

3 months ago | Likes 7 Dislikes 2

because we have free will

3 months ago | Likes 14 Dislikes 0

It's more entertaining than most of the other commercials we see

3 months ago | Likes 17 Dislikes 0

...an advertisement for what, praytell? There's four different vehicle manufacturers here, it's heavy construction not consumer, etc.

3 months ago | Likes 9 Dislikes 0

"Challenge everything" is EA Games. The title of this post is "This marketing team deserves a raise". It's an advertisement.

3 months ago | Likes 1 Dislikes 0

The company name is functionally unreadable in all but the third vehicle, more likely it was "We have to wash all the vehicles." fun times.

3 months ago | Likes 6 Dislikes 0

You know the Devs would have made the wheel barrel the fastest too.

3 months ago | Likes 385 Dislikes 0

It would also have "spinners" for it's rim, but you had to unlock it

3 months ago | Likes 1 Dislikes 0

Nope, it would be a joke unlock. Then someone obsessed with the game would find a weird glitch or corner case that would break the game, use it for speed runs, or mess up multiplayer.

3 months ago | Likes 5 Dislikes 0

And the one with the coolest skins to boot.

3 months ago | Likes 5 Dislikes 0

Possibly a collaboration with South Park for a custom skin

3 months ago | Likes 4 Dislikes 0

Nah, slowest but the best handling.

3 months ago | Likes 3 Dislikes 0

[GOD MODE ACCESSED]

3 months ago | Likes 3 Dislikes 0

But the hardest to drive.

3 months ago | Likes 96 Dislikes 1

Like the BMW from hard truck 2.

3 months ago | Likes 1 Dislikes 0

speedrun category for beating the game with it

3 months ago | Likes 4 Dislikes 0

Max: acceleration & speed
Min: attack & defense

3 months ago | Likes 3 Dislikes 0

that makes sense. it doesn't have a steering wheel.

3 months ago | Likes 22 Dislikes 0

It has exactly one wheel and arguably it is used for steering

3 months ago | Likes 3 Dislikes 1

I would say that is the handles that are doing the steering.

3 months ago | Likes 1 Dislikes 0

$25 for a new skin too

3 months ago | Likes 5 Dislikes 2

Theoretical infinite speed but you have to press L1 R1 L1 R1 to run.

3 months ago | Likes 43 Dislikes 0

While holding L2 R2

3 months ago | Likes 3 Dislikes 0

Argh! That’s how you go through so many rubber contacts!

3 months ago | Likes 11 Dislikes 0

QWOP for consoles.

3 months ago | Likes 5 Dislikes 0

Wheelbarrow*

3 months ago | Likes 28 Dislikes 0

Thank you. Besides, barells are already wheels kind of

3 months ago | Likes 2 Dislikes 0

Nice marketing but nobody under 30 gets that.

3 months ago | Likes 3 Dislikes 30

Hush ... let people enjoy things.

3 months ago | Likes 8 Dislikes 1

You can just say you're clueless and not involve anyone else.

3 months ago | Likes 10 Dislikes 0

My 12 year old who has never played any of the GTA games immediately got it and thought it was funny. My 45 year old partner who LOVED the GTA games immediately got it and thought it wad funny. So, maybe it is just you?

3 months ago | Likes 17 Dislikes 1

A lot of kids these days are like they have old souls things our grand parents grew up on, the kids are interested in today.

3 months ago | Likes 2 Dislikes 0

People under 30 know what a vehicle selection screen is, buddy. You don't actually need to know the specific game this is referencing to get the joke. The last bit with the wheelbarrow isn't even a GTA thing. It's a callback to the larger racing game tradition of wacky bonus vehicles.

3 months ago | Likes 11 Dislikes 2

I'm almost 40 and have never played video games, but can still get the joke. Context clues, mah man.

3 months ago | Likes 5 Dislikes 0

Heck I know someone that is 19 going on 20, that watched MASH, Night Rider, Airwolf, and ELF. A lot of young people tend to be interested in retro stuff because it is new to them. They watch memes of those first and researched where the clips came from then watch the shows.

3 months ago | Likes 5 Dislikes 0

How old are the people buying these vehicles?

3 months ago | Likes 21 Dislikes 0

Since I've known the guy who buys the vehicles for a friend's company. He's 25 years old. My guess is 22 till retirement age.

3 months ago | Likes 1 Dislikes 16

Stuff as this is not intended for advertisments in TV. It's probably on some linkedin site, maybe used on a trade fair and on their website. Most important is, that potential customers remember. They do when you stick out somehow. If a customer then suddenly needs to rent a concrete pump: chances are good he remembers such odd advertisement and gives you a call.

3 months ago | Likes 3 Dislikes 1