I always thought it was but Coca-Cola Red is not a registered Pantone color, is a unique shade of red that is not an official Pantone color, but it is often approximated as Pantone 2347 C it is considered a trademarked color in the context of branding.
invisiblemaniac
JohnBigboote74
I'm shocked that Orange Asshole didn't think to trademark the orange color first. Of course, his particular shade of orange tends to vary.
PapaJoeNH
UPS owns the color of their trucks. They will not even sell you a used vehicle of that color to be sure no one else tries to use it.
PaperinoVB
Then there is Anish Kapoor and """his""" Vantablack.
AreYouSureAboutThat
I always thought it was but Coca-Cola Red is not a registered Pantone color, is a unique shade of red that is not an official Pantone color, but it is often approximated as Pantone 2347 C it is considered a trademarked color in the context of branding.
PaperinoVB
Trump: "So, sue me! I'm the BEST orange!"
HeresYourSauce
1. It's pretty common and has been for decades. 2. It's only for specific cases.
You can also trademark basic words, and common names. It basically says "Hey, we're using ____ as part of our branding, try not to confuse people."
As long as there's no confusion, anyone can still use the trademark, even if they're a business.
cattlegrazer82
I'm actually on board with anything that actively prevents corporations from trying to confuse people.
HeresYourSauce
Yeah, it sounds evil, but it's really not.
Fyreworx
yeah Cadbury owns their particular colour purple as well. If you've got the money you can trademark just about anything.
drunkbs
You can even trademark smells. Looking at you playdoh
jnmjnmjnm
“Barbie pink” is probably the most well-known.
VolcanoHerder
Post-it yellow is another
Hekatombe
Fluke owns a particular yellow color in the context of multimeters.
jnmjnmjnm
John Deere green, Tiffany blue…
Rathan5
IIRC T-Mobile magenta as well