What is the phrase I am trying to think of?

It's when a corporation or person does a "good deed" but really it is just for recognition, and in reality they aren't really doing anything that good. I feel like there is a specific phrase besides narcissistic or just shitty

Enjoy this video of us and the boys on our way up north as a tax

Edit: virtue signaling! Man, that is a real load off to have thought of that, been bothering me so much