It's like DLC, but for your car

Jul 12, 2022 10:58 PM

Source: https://www.theverge.com/2022/7/12/23204950/bmw-subscriptions-microtransactions-heated-seats-feature

I didn't know EA bought BMW.

4 years ago | Likes 2 Dislikes 0

I would load up on baked beans every day rather than pay that bullshit

4 years ago | Likes 54 Dislikes 0

If the hardware is there, wire in a manual switch. Problem solved.

4 years ago | Likes 22 Dislikes 0

When is EA going to announce a new car company?

4 years ago | Likes 6 Dislikes 0

pfft new? you think they would start a new company? easier to buy one already in business and then ruin it

4 years ago | Likes 1 Dislikes 0

Their target buyers are gonna pay for heated seats all through the summer because they aren't being taxed enough.

4 years ago | Likes 26 Dislikes 2

Unchecked greed.

4 years ago | Likes 4 Dislikes 0

And yet, no plans to do this with turn signals

4 years ago | Likes 3 Dislikes 0

Why should their customers want to pay extra for something they don't use anyway?

4 years ago | Likes 2 Dislikes 0

You know what won’t have micro transactions? A 2006 Nissan Altima. Get on my level

4 years ago | Likes 34 Dislikes 1

A reboot/ remake 2006 Nissan Altima just announced with a battle pass door options. Wheels will be in the upcoming dlc

4 years ago | Likes 3 Dislikes 0

My 99 Dodge Ram needs macro transactions from time to time but the cassette player still works.

4 years ago | Likes 15 Dislikes 0

2011 Highlander for the win!!!

4 years ago | Likes 2 Dislikes 0

I'm eyeing an "Antique" plate for my 94 Honda Accord.

4 years ago | Likes 4 Dislikes 0

A what?

4 years ago | Likes 2 Dislikes 0

You'll have to pay $50 to load a third bag in the trunk too.

4 years ago | Likes 3 Dislikes 0

I am an electrical systems engineer for auto industry. There's a very easy way to circumvent this.

4 years ago | Likes 17 Dislikes 1

You work in the industry and haven't figured out this is fake?

4 years ago | Likes 1 Dislikes 0

With a $40k price tag, -i shouldn't have to-.

4 years ago | Likes 11 Dislikes 1

What kind of car are you getting for 40k these days? Definitely not a bmw

4 years ago | Likes 5 Dislikes 0

Not buying a BMW?

4 years ago | Likes 5 Dislikes 0

There's undoubtedly legal jargon that voids your free maintenance that I think lasts 3-5 years

4 years ago | Likes 4 Dislikes 0

Oh ffs.

4 years ago | Likes 5 Dislikes 1

This speaks more to the type of consumer that would buy this in the first place.

4 years ago | Likes 103 Dislikes 8

If you've got the money to own a BMW with this subscription you're not likely to care about it, which is what BMW hopes for.

4 years ago | Likes 3 Dislikes 0

Fuck BMW and the idiots who would pay.

4 years ago | Likes 23 Dislikes 2

No it doesn't because they want EVERYONE to buy this stuff. They will make it so that these are the only cars you can get.

4 years ago | Likes 12 Dislikes 2

4 years ago | Likes 4 Dislikes 0

People won't even know. There are so many people that don't research cars. They walk into a dealership let the salesman drive.

4 years ago | Likes 7 Dislikes 2

Friend of mine at a VW dealership said an old lady came in, liked the Golf, said "give me the most expensive one" and paid 45k for a Golf R

4 years ago | Likes 5 Dislikes 2

They are slowly normalizing it. The same way we don't own movies and music anymore, just long term rentals.

4 years ago | Likes 19 Dislikes 1

It's called everyone decided not to pay money for albums anymore and stream it instead. You can still buy albums.

4 years ago | Likes 3 Dislikes 1

You can still own music, you just have to download the MP3 and keep it safe.

4 years ago | Likes 8 Dislikes 0

What's more insane than them even attempting this is that they charge more than any streaming service

4 years ago | Likes 6 Dislikes 2

https://arstechnica.com/cars/2022/07/no-bmw-is-not-making-heated-seats-a-subscription-for-us-cars/

4 years ago | Likes 28 Dislikes 2

For now.

4 years ago | Likes 2 Dislikes 0

Good job. Rage disinformation is the most viral, just because this isn't political doesn't mean it should go uncorrected.

4 years ago | Likes 5 Dislikes 0

So they are doing it. Just not in the US yet. Which the Verge article did not claim.

4 years ago | Likes 2 Dislikes 0

Remember when they tried micro transactions at game industry and then it just went away. No reason to panic at all.

4 years ago | Likes 2 Dislikes 0

In 2020, it revealed that it still had designs in this arena, selling cars with software-locked features like adaptive cruise control, high

4 years ago | Likes 8 Dislikes 0

high beam assist, or even heated seats. For example, a British BMW buyer can choose to pay $888 (750 pounds

4 years ago | Likes 8 Dislikes 0

That's what the article you linked say

4 years ago | Likes 2 Dislikes 1

That's not a subscription though, that's paying once to add a feature.

4 years ago | Likes 2 Dislikes 1

Your paying for a feature that's already in the car, and purposely deactivated unless you pay more. Its still a scam.

4 years ago | Likes 1 Dislikes 0

they can try it out as a three-month trial for free and then choose to either buy it outright or just for one month ($42/35 pounds),

4 years ago | Likes 3 Dislikes 0

I know if you bought a bmw, you're not very smart with money so this shouldn't matter

4 years ago | Likes 2 Dislikes 0

Anyone who agrees to this is a stone cold moron.

4 years ago | Likes 2 Dislikes 0

They will dobto cars what jon deere did to tractors. Lobby shitty congressmen and senators to block bypassing or altering your car

4 years ago | Likes 2 Dislikes 0

We always knew the turn signal was optional...

4 years ago | Likes 2 Dislikes 0

FUCK. THIS.

4 years ago | Likes 2 Dislikes 0

There’s no limit to corporate greed.

4 years ago | Likes 2 Dislikes 0

Why would anyone buy a BMW?

4 years ago | Likes 2 Dislikes 0

If you need your seats warm my ass will do it for a taco.

4 years ago | Likes 2 Dislikes 0

Wow, that’s fucked. Micro transactions cuz cars aren’t already just about the second most expensive product you can buy

4 years ago | Likes 454 Dislikes 2

I think they want to be the bank, you pay them directly, make a loan, insurance too.

4 years ago | Likes 1 Dislikes 0

Right after healthcare...

4 years ago | Likes 2 Dislikes 1

Well, buying a house. But sadly that’s a good point too..

4 years ago | Likes 1 Dislikes 0

I wish we could somehow come up with a system of legal consumer protection that coukd put a stop to this fuckery… regulate it, somehow.

4 years ago | Likes 103 Dislikes 0

Ha, and expect a group of 80 year olds to stop taking their bribes?

4 years ago | Likes 1 Dislikes 0

that would need some type of government agency. one who's task it is to protect consumers... like we could ever have anything like that

4 years ago | Likes 32 Dislikes 0

Boycotting would be a good start on the brands which do these kinds of things.

4 years ago | Likes 4 Dislikes 0

OK let boycott bmw.woowee I'm doing such a hood job

4 years ago | Likes 1 Dislikes 0

Not yet in the US, but available in Germany where customer protection is quite good. However, its terrible bureaucracy prevents it from>>

4 years ago | Likes 2 Dislikes 0

>>adopting regulations fast enough to regulate modern issues and technology.

4 years ago | Likes 1 Dislikes 0

I bought a truck that came with remote start. Was only free for a year. Not I have to pay $8.99 a month to use the already install system

4 years ago | Likes 24 Dislikes 0

My Subaru can do it if you pay for the app service. If I want the fob, that’s $400+ I’ll buy aftermarket before that bs

4 years ago | Likes 1 Dislikes 0

Why did you buy it?

4 years ago | Likes 7 Dislikes 0

I heard toyota? was doing that i think. but most of their older cars are exempt b/c they don't have a chip to let them control it like that.

4 years ago | Likes 4 Dislikes 0

Is it a Toyota? If so,, you're paying for the mobile connection, you can still use the key fob, lock button 3 times, to remote start.

4 years ago | Likes 17 Dislikes 1

I’m going to try this now. Had no idea. It’s a 2021 Tacoma. Will let you know.

4 years ago | Likes 3 Dislikes 0

Sometimes it's pressed three times, sometimes it's pressed twice, then a third time but hold it down until the car starts

4 years ago | Likes 3 Dislikes 1

You just saved me $17 a month. I asked the dealer who sold me the truck and they said I had to use the app ?

4 years ago | Likes 3 Dislikes 0

Just murder these people already FFS...... enough of this bullshit

4 years ago | Likes 2 Dislikes 0

Time to jailbreak your car.

4 years ago | Likes 736 Dislikes 2

From a dealership

4 years ago | Likes 1 Dislikes 0

Dodge recently built a Hellcat with LESS electronic crap in it, called the Super Stock, and I want one.

4 years ago | Likes 11 Dislikes 0

if the answer to why my ass is cold in my car is "i didn't pay the heated seat subscription" regardless of make ill burn the dealership down

4 years ago | Likes 8 Dislikes 0

I am actually stoked to figure this out and then charge idiots 150$ to do it

4 years ago | Likes 6 Dislikes 0

Can do it with a Firestick

4 years ago | Likes 5 Dislikes 0

Or just not buy BMW

4 years ago | Likes 4 Dislikes 0

There's probably good money in making custom controllers for the paid features.

4 years ago | Likes 3 Dislikes 0

The One and only correct answer

4 years ago | Likes 2 Dislikes 0

You don't even have to do that. Bypassing the wiring and adding a toggle switch would be incredibly simple.

4 years ago | Likes 5 Dislikes 6

Not really. You'd have to build a pulse-wdith modulator power supply with temperature feedback.

4 years ago | Likes 2 Dislikes 1

I doubt older heated seats had a complex control system. Getting a heating element to stay at a certain temperature is fairly easy.

4 years ago | Likes 2 Dislikes 3

Even if you were right, what does that have to do with using a toggle switch to bypass a modern car's DRM-controlled heated seats?

4 years ago | Likes 3 Dislikes 2

Because likely all the control system is doing it toggling a relay. Temperature control adds complexity and there's no need for it. Unless..

4 years ago | Likes 1 Dislikes 3

I wonder if insurance would chime in on that?

4 years ago | Likes 4 Dislikes 0

Perhaps on safety features that are locked out, but can’t imagine they’ll care about convenience things like heated seats & steering wheels

4 years ago | Likes 3 Dislikes 0

No doubt

4 years ago | Likes 1 Dislikes 0

I mean…once it’s yours you can make repairs to it yourself as long as it’s still road worthy. I doubt fucking with the switch to a heated…

4 years ago | Likes 2 Dislikes 0

seat would make it undrivable.

4 years ago | Likes 2 Dislikes 0

Ever dealt with an insurance company? After market modifications are a great way to invalidate your coverage and get them not to pay.

4 years ago | Likes 1 Dislikes 0

But it's highly likely they included some dumb rot13 "encryption" on the CAN that makes modifying it piracy and/or a copyright violation.

4 years ago | Likes 3 Dislikes 0

That’s why you make a bypass switch. Run it up through the door or on the side of the seat like in days of old.

4 years ago | Likes 3 Dislikes 0

Probably right

4 years ago | Likes 2 Dislikes 0

Imagine having to pay to use stuff that you had to pay to get as an option in the first place.

4 years ago | Likes 1 Dislikes 0

Like EA of cars

4 years ago | Likes 1 Dislikes 0

I got a cousin, who knows a guy, whose sister has a friend thats married to a guy that knows a mechanic that can do it for $20

4 years ago | Likes 69 Dislikes 0

A month.

4 years ago | Likes 2 Dislikes 0

It’s my cousin’s acquaintance’s sister’s friend’s husband’s acquaintance’s guy.

4 years ago | Likes 2 Dislikes 0

4 years ago | Likes 5 Dislikes 0

What does that make us?!

4 years ago | Likes 23 Dislikes 0

NOTHING! Which is exactly what I'd pay for heated seats on a monthly basis.

4 years ago | Likes 29 Dislikes 0

What a coincidence!!!

4 years ago | Likes 6 Dislikes 0

I call it the mother-in law Dutch oven.

4 years ago | Likes 4 Dislikes 0

Just fart in the seat, instant heating and scented as well

4 years ago | Likes 10 Dislikes 0

So you own the hardware, and you're already paying for the energy you need to use it. What is the money paying for (aside from corp greed?)

4 years ago | Likes 2 Dislikes 0

Especially since cars are increasingly getting more and more expensive, like come on, how is the price of the vehicle not enough……

4 years ago | Likes 1 Dislikes 0

Isn't Toyota starting to do something similar with keyless entry?

4 years ago | Likes 3 Dislikes 0

Like GM and OnStar?

4 years ago | Likes 1 Dislikes 0

They announced they'd do it for remote starters, got shit on, and retracted.

4 years ago | Likes 7 Dislikes 0

The fact you have to pay a subscription for the safety camera is where I draw the line. "Why couldn't you see the child you hit?" "Well, 1/

4 years ago | Likes 7 Dislikes 1

It's a subscription to be warned about traffic cameras, but go off I guess.

4 years ago | Likes 2 Dislikes 1

officer, the BMW reps started a subscription service on the camera at 25 pounds a month, beyond my budget right now." 2/2

4 years ago | Likes 6 Dislikes 1

Wait, this hasn’t happened (yet), has it?

4 years ago | Likes 1 Dislikes 0

Tesla is pulling stuff close to this with their assistant. Instead of slamming the brakes, plain slowing, or moving aside, it disables

4 years ago | Likes 3 Dislikes 0

itself moments before the crash, so that legally, the driver was in full control at the moment of impact.

4 years ago | Likes 3 Dislikes 0

Looking forward to 2028 when I have to pay $50/month for my airbags....

4 years ago | Likes 266 Dislikes 3

Japan has foretold this in the 90's and people thought it was funny...

4 years ago | Likes 1 Dislikes 0

Airbag Standard Edition is only $15 a month for each airbag, however the Deluxe Airbag Pro is $25 a month and deploys upß to 23$ faster >

4 years ago | Likes 3 Dislikes 0

To the regular edition. Airbag Deluxe costs $45 and is the fastest service of airbag deploying that you can imagine, plus if you have >

4 years ago | Likes 1 Dislikes 0

a child use the airbag seat it will cost 25% less.

4 years ago | Likes 1 Dislikes 0

Can we think of this as the company pricing an $800 vest at $400 then giving you the option to pay it off over the years?it's not the 1/?

4 years ago | Likes 4 Dislikes 9

Most expensive option available, and realistically could be priced @800 upfront, which keeps people from this tech more than $12/month

4 years ago | Likes 3 Dislikes 5

That's was a lot of words for a loan.

4 years ago | Likes 3 Dislikes 0

If they have the option to buy it outright, or you stop paying after X years then sure. Otherwise no.

4 years ago | Likes 5 Dislikes 0

I swear this country becomes more like Snow Crash every goddamn day.....

4 years ago | Likes 23 Dislikes 1

where do you think Snow Crash creators got the idea?

4 years ago | Likes 1 Dislikes 0

Unfortunately I am past the age where I could legitimately become the baddest MF’r in the world. Even if u gave me a nuclear armed side car

4 years ago | Likes 4 Dislikes 0

Or to not have your car steer you into incoming traffic or off a cliff.

4 years ago | Likes 12 Dislikes 1

So, don't buy a Tesla. Got it. Wasn't going to, anyway.

4 years ago | Likes 2 Dislikes 0

Oh, it won't have been 'steering' at the moment of the crash. 1s before the Point of no Return, it will disable so the blame is on you.

4 years ago | Likes 5 Dislikes 1

Don't forget they're now actually trying to put advertisements on the home screens of all phones no matter what that you can't get rid of

4 years ago | Likes 20 Dislikes 1

"no matter what you can't get rid of them" give a group of pissed nerds a week, if that.

4 years ago | Likes 13 Dislikes 0

The moment that happens, I'll not have a phone ever again. Just shut it off and cancel my plan. I haven't had a TV in nearly 20 years so?

4 years ago | Likes 11 Dislikes 1

No you won’t, just stating a fact, you won’t give up the most basic communication device in the world because of an ad

4 years ago | Likes 3 Dislikes 1

I assure you i most certainly will. I'm not in need of being that connected.

4 years ago | Likes 8 Dislikes 1

i will too, if there is no workaround. phone is already bad enough of a distraction i will not sign up to make it worse

4 years ago | Likes 3 Dislikes 0

Glad I use apple devices

4 years ago | Likes 3 Dislikes 7

That sounds like something apple might do first for once.

4 years ago | Likes 8 Dislikes 3

They actually first suggested it.

4 years ago | Likes 4 Dislikes 3

Unfortunately you might be one of the people trialing it or first deployment.

4 years ago | Likes 10 Dislikes 2

Nah, that is totally the android model, not saying apple wouldn’t follow but that’s not their system

4 years ago | Likes 3 Dislikes 1