Nestle after realizing they can steal more water by making AI advertisements

Jul 21, 2026 8:51 PM

MithrandirGi

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418

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38

He looks like fun

1 month ago | Likes 8 Dislikes 0

I love the sentiment but nestle sold its North American water business in 2021 (they still do sparkling), specifically because of the bad press they got from unethical/illegal extractions. Which the new water company Blue Triton continued. Until they had to close Canadian operations due to consumer criticism. They still do sell bottled water in other countries though!

1 month ago | Likes 3 Dislikes 0

We’ll just have to make more guillotines.

1 month ago | Likes 6 Dislikes 0

1 month ago | Likes 34 Dislikes 0

Same with house market

1 month ago | Likes 6 Dislikes 0

Bullshit. Anyone who’s not a fucking moron knows that theater issues aren’t caused by one thing, it’s multiple causes. This is nothing more than dumbass ragebait

1 month ago | Likes 1 Dislikes 1

Yeah, theatres cause too much rage. /s

1 month ago | Likes 1 Dislikes 1

Just wait...Nestle will soon want to make a data center and take ALL THE WATER.

1 month ago | Likes 4 Dislikes 0

Well obviously then they can profit on both sides AND increase the value by making the resource they control more scarce.

1 month ago | Likes 2 Dislikes 0

If they HONESTLY think this is going to work they are sorely mistaken

1 month ago | Likes 1 Dislikes 0

You can easily draw a map where this will, and will not work. Coincidentally, it lines up with a lot of other maps...

1 month ago | Likes 2 Dislikes 0

Aurora, CO is on stage one drought restrictions. There is a Niagara bottling plant in that city that basically bottles the city tap water after giving it some additional treatment. The city said that Niagara is supposed to reduce its production by 20% due to the drought conditions. Niagara just said "lol, no."

1 month ago | Likes 41 Dislikes 0

Sounds like this might be one of those warehouse removal issues. Funnily enough if they use all of the towns water then theres nothing to put out a fire. I'm sure everyone in town can help.

1 month ago | Likes 2 Dislikes 0

That's when the city cuts off their supply via eminent domain.

If they had balls.

1 month ago | Likes 26 Dislikes 0

They have Mike Coffman as a mayor. He will absolutely bend the knee to a corporation like Niagara.

1 month ago | Likes 6 Dislikes 0

Well, we did everything we could.

1 month ago | Likes 6 Dislikes 0

"Its the damnedest thing. The water flow valve just won't turn!"

"Have you tried turning it.?"

"Look lady we just work here. Its above my pay grade to ask if the valve can be turned or not."

1 month ago | Likes 2 Dislikes 0

It's Urban Legend that AI Datacenters need huge amounts of water. Once filled the water cooling for these GPUs stays a closed loop. That's way more efficient, cheaper and makes you less dependend from external water sources...

1 month ago | Likes 1 Dislikes 2

You are kidding right? Because most of them use just regular water cooling towers to cool down the loop liquid, and that evaporatea a lot of water.

1 month ago | Likes 2 Dislikes 0

Not a joke at all. Evaporative cooling is being phased out and currently no newly built data centers will use this method. Mostly because of image problems and local communities denying building permits for this kind of technology.
So, the idea that AI is eating up all water resources is not quite right. In fact I think this transition is a good impulse in modernising Data Center tec and making it more sustainable. It also allows us to invest in power grid resilience etc.

1 month ago | Likes 1 Dislikes 2

... sooo the thousands currently in operation DO use evaporative cooling that uses large amounts of water?

Are you a tech bro CEO? /s

1 month ago | Likes 1 Dislikes 1

It's true that around 40% of the existing installations use the legacy tec. However since 2021 the shift to closed loop has been ongoing. And all new investments triggered by the rise of AI don't use it.
So, it's simply wrong to state "AI consumes our water". In fact the opposite might me true: AI enables a faster transition into more sustainable DC technologies.

1 month ago | Likes 1 Dislikes 1

Invested heavily, did we? lol /s

1 month ago | Likes 1 Dislikes 1

"invest" in this case is doing a lot of heavy lifting. In North Carolina what that means is that they are jacking up our electric rates to pay for infrastructure that wouldn't be needed without the data centers. In essence, our community is being asked to subsidize a private business.

Now, if they are willing to pay for the upgrades or give the state equity in exchange for our investments then OK, but as it stands we are back to socialism for the rich.

1 month ago | Likes 4 Dislikes 0

Well, having a large consumer also spills a lot of money into the grid operators' pockets. They don't just give the Gigawatts out for free and charge the local communities. They can use the money to invest and modernise their network which will also benefit the communities. It's not just all bad.

1 month ago | Likes 1 Dislikes 0

You were right in the first sentence at least. It gives them a lot of money. The chances of that money trickling down to benefit communities is about as likely as Trump not being in the Epstein files.

1 month ago | Likes 1 Dislikes 0