For a hot minute I didn't get it, being familiar with the "let him/her/them cook" phrase. So I didn't immefiately see anything wrong. Rewatched it a couple times, then the "we meant it in the non-culinary way" finally clicked. Now I get why it's bad.
People using the term "we're cooked" now instead of the trusty and reliable "we're fucked". I don't get it. "We're fucked" carries so much more weight and gravitas. "We're cooked" sounds like the shit you'd hear a fucking tiktok dipshit say to sound hip and or cool.
Welp, I derped.. I didn't hear the "her" the first time they explained it and thought it was still "Let them cook." So I didn't get it at first. Now I get it...
The kids love saying this when they see their coaches analyzing and clearly dialed in. I like the space they give me to focus on what's happening in front of me. A lot of "I lost track of the plot" means they need help understanding what their opponent is doing. Sometimes it's more existential though, like why are they even at this tournament?
By the way, is there a better way to tell your athlete that they did everything technically correct and made all the right decisions but their opponent was just smarter, faster, and stronger.
There's some easy confusion. "Let them cook" is "wait, they might be on to something, let's wait and see" and "they're cooked" is "lol they're fucked."
I guarantee someone pointed that out at Gatorade marketing and was shut down by a supervisor or someone higher up the food chain who thought "I'm the boss I know best". Fucking idiots.
During or right after the Vanderbilt football rape trial, the football team released the slogan for that season on Twitter, and it was “We don’t need your permission.”
That shit came down QUICK. It also let me know there wasn’t a woman in the room at all when they came up with that one.
Still not as bad as when KFC Germany tried to celebrate Kristallnacht with offers on fried chicken because they thought Kristallnacht, i.e. Crystal Night, was some kind of wholesome christmas thing or whatever.
Kristallnacht was the November pogrom. The beginning of the holocaust. It was named after all the broken glass in the streets.
Holy shit. Except according to snopes it is actually way worse than that: "Gedenktag an die Reichspogromnacht. Gönn dir ruhig mehr zarten Cheese zum knusprigen Chicken. Jetzt bei KFCheese!"
In english that's: "Memorial day for the Reich pogrom night [Kristallnacht]. Treat yourself with more tender cheese for your crispy chicken. Now at KFCheese".
So either there was nobody capable of understanding German there or it was an automated system running directly off some official holidays/memorials
The textbook I remember reading literally called it Night of Broken Glass. Was this not a common explanation or did the marketing team just sleep through history classes?
I'm 28 and have been using it for years now. Literally said "I may be cooking..." to friends when I revealed PoC of a minecraft build I was doing. Aaaaand saying minecraft makes me realize we are living in different worlds
Wait seriously? That tells me I need to get off the internet because I see kids using the phrase all the time. I also can't tell if I'm being an old curmudgeon or if that generation's lingo genuinely sucks but I hate all of it
I remember hearing it first in relation to Russel Wilson his last year with the Seahawks, so it’s been a round at least that long. That was 2 teams ago for him, even.
To be fair, I’m gen Z and I only just learned last month what a “fanum tax” actually is.
For those of you who don’t know, there’s a popular twitch streamer with a buddy known as “fanum” and any time he had food on stream, his buddy would steal some. Think of it like a “dad tax” but for friends.
jappie348
I think its pretty good. And the double meaning makes it kinda funny. If you get offended by it you were never gonna be positive in the first place
ShareACokeWithLeroyJenkins
For a hot minute I didn't get it, being familiar with the "let him/her/them cook" phrase. So I didn't immefiately see anything wrong. Rewatched it a couple times, then the "we meant it in the non-culinary way" finally clicked. Now I get why it's bad.
TrumpRapesChildren
People using the term "we're cooked" now instead of the trusty and reliable "we're fucked". I don't get it. "We're fucked" carries so much more weight and gravitas. "We're cooked" sounds like the shit you'd hear a fucking tiktok dipshit say to sound hip and or cool.
Just say "we're fucked" or "I'm fucked".
I'm not even old and that shit sounds retarded.
Imadethisaccounttopost
Welp, I derped.. I didn't hear the "her" the first time they explained it and thought it was still "Let them cook." So I didn't get it at first.
Now I get it...
Ardranor
Literally all they had to do was run with "Let'em Cook"
WolfandPals
We were given free infinite supply of gatorade at a sports and I tell you what, I didn't drink any gatorade.
P0werSurg3
The zoom in on EVERY SENTENCE killed this for me
justsomechickyo
Oh my goodness I haven't heard of this 🤦♀️
BatmanAndCradleRobin
Marketing deciding on this
Freak0zoid
friendsofsandwiches
Here I was thinking people would have had issue with that phrase because they are literally cooking in the streets right now.
LincLoud
I also thought of temperature
manyslayer
My first thought was of meth.
hwatL4bloopy
The kids love saying this when they see their coaches analyzing and clearly dialed in. I like the space they give me to focus on what's happening in front of me. A lot of "I lost track of the plot" means they need help understanding what their opponent is doing. Sometimes it's more existential though, like why are they even at this tournament?
hwatL4bloopy
By the way, is there a better way to tell your athlete that they did everything technically correct and made all the right decisions but their opponent was just smarter, faster, and stronger.
kevona1998
I always thought let em cook ment someone kept doing something wrong by mistake
porcinechoirmaster
There's some easy confusion. "Let them cook" is "wait, they might be on to something, let's wait and see" and "they're cooked" is "lol they're fucked."
Qualtagh
it has certainly been used sarcastically to mean that, but the default meaning is an instruction to not interfere when someone is on a roll
Freak0zoid
Gramzzz
Not to mention they went from 32 oz to 28 oz same size bottle
cousteau
Did… did this happen for real? (Not the discussion, the campaign thing)
hellvis
I guarantee someone pointed that out at Gatorade marketing and was shut down by a supervisor or someone higher up the food chain who thought "I'm the boss I know best". Fucking idiots.
NotGoodAtUserNames1
During or right after the Vanderbilt football rape trial, the football team released the slogan for that season on Twitter, and it was “We don’t need your permission.”
That shit came down QUICK. It also let me know there wasn’t a woman in the room at all when they came up with that one.
CelestialSea
No women in the room and probably all the men in the room were brain damaged.
HopelessNecr0mantic
Yyp, nary a one. That's all it would have taken.
olafthrig
Or someone without CTE.
supervillin
In what context would that even be a good slogan? That's crazy.
Sensiblyinteresting
Ummm... You are trying to better your life and someone tells you you need permission? Idk it's pretty bad lol
bad1080
the outcry is part of the calculated outcome (aka part of the strategy), you'd never heard of it otherwise
bad1080
ok for the people downvoting me: do you really think this "slipped through" at the meeting? does that sound more likely to you?
Sayagain
I'm with you on this one. All press is good press kinda thing.
2Ghoul4School
Still not as bad as when KFC Germany tried to celebrate Kristallnacht with offers on fried chicken because they thought Kristallnacht, i.e. Crystal Night, was some kind of wholesome christmas thing or whatever.
Kristallnacht was the November pogrom. The beginning of the holocaust. It was named after all the broken glass in the streets.
Jyx123
Holy shit. Except according to snopes it is actually way worse than that:
"Gedenktag an die Reichspogromnacht. Gönn dir ruhig mehr zarten Cheese zum knusprigen Chicken. Jetzt bei KFCheese!"
In english that's: "Memorial day for the Reich pogrom night [Kristallnacht]. Treat yourself with more tender cheese for your crispy chicken. Now at KFCheese".
So either there was nobody capable of understanding German there or it was an automated system running directly off some official holidays/memorials
ItHappenedInThe20thCentury
JFC, KFC
darkdragonempress
The textbook I remember reading literally called it Night of Broken Glass. Was this not a common explanation or did the marketing team just sleep through history classes?
bladderinfection
The American education system, working as republicans intended.
bladderinfection
100% fail with me because I just learned this “trendy phrase” just now.
emu314159127001
Literally never heard this
Domek97
I'm 28 and have been using it for years now. Literally said "I may be cooking..." to friends when I revealed PoC of a minecraft build I was doing. Aaaaand saying minecraft makes me realize we are living in different worlds
CatEyebrows
I don’t know if that’s necessarily true. I’m 54 and I still play video games. I’ll never stop and I’ve even recently played MC
dvac23
Wait seriously? That tells me I need to get off the internet because I see kids using the phrase all the time. I also can't tell if I'm being an old curmudgeon or if that generation's lingo genuinely sucks but I hate all of it
NotGoodAtUserNames1
I remember hearing it first in relation to Russel Wilson his last year with the Seahawks, so it’s been a round at least that long. That was 2 teams ago for him, even.
Wadef4
To be fair, I’m gen Z and I only just learned last month what a “fanum tax” actually is.
For those of you who don’t know, there’s a popular twitch streamer with a buddy known as “fanum” and any time he had food on stream, his buddy would steal some. Think of it like a “dad tax” but for friends.
PlayingInGraveyards
Skibbitt toilet? Yah where is the lost art of a good insult? 😹
somethingnotyettaken
Not sure if you're being old? The clue is when you catch yourself referring to people on the internet as "the kids". (Can confirm, I do so too.)